That’s the way I ventured into NBC’s TV program culture and challenges in 1986, and into autism’s troubled, disconnected landscape in 2004 (more on that in Act 3). The difference was that at NBC I had Brandon Tartikoff as a knowledgeable, innovative navigator. Suzanne and I, along with our early supporters, were on our own fashioning Autism Speaks, with only my instincts and principles that had served me so well in the business world. As it turned out, fighting to broaden insurance coverage for autism wasn’t so different from changing regulations in advertising-supported television. They were necessary reforms for progress. Once goals and strategies were set and cloaked in a marketing campaign that everyone could understand—whether it was Must-See TV at NBC or raising awareness at Autism Speaks—we focused tirelessly on the risk-taking. Nothing could have been achieved without it.