#AutisticSilencers | The Spin Cycle of Autism Speaks & Partners Marketing

downloadWatch how this works — First the inspirational feel-good news story about an employed Autistic wearing — none other — Autism Speaks Partner’s Logo, Home Depot.  

The emotional power behind Autistic feel-good stories is incredible for free and viral marketing. Makes it great to send out press releases to all media promoting partnerships, and grabbing even more inspiration media.

Then the partnership with Philips Lights to Light-It-Up-Blue, with light bulbs available only at Home Depot online or in the store.

That seems awesome, right? It would … if, for starters, it supported the #actuallyautistic.  Also, it feels smarmy that from all the noise and revenue that the Light-It-Up-Blue campaign generates, only $600k  year is donated to Autism Speaks?

And with Autism Speaks’ budget, they spend only 4% on family services. So I’m not sure which kids they’re helping. And to my horror, I discovered a whole bucket of Smarmville I have yet to recover from: Home Depots Live The Orange Life | ReThink Employee program (livetheorangelife.com/rethink).

They list behavior intervention support and Autistic Conversion Therapy (aka ABA). I am not fucking kidding.

lthollogoWelcome to Rethink’s Employee Benefit Program for Home Depot employees. You are one step away from learning how to practice behavior intervention techniques to help your child reach their full potential.

Developed by highly experienced clinicians, educators, and leaders in the field of developmental disabilities, the Rethink program includes:

  • A comprehensive video library with easy-to-follow teaching steps based on principles of Applied Behavior Analysis (ABA)
  • Customized learning plans to help guide parents and caregivers on how to teach skills and decrease problem behaviors effectively.
  • A training center showing best practice, research-based teaching strategies in a concise, engaging and jargon-free manner

And then very disturbing is the text to the right of the page.

  • One-on-one virtual consultations with trained behavioral therapists

  • No diagnosis or medical background documentation required – simply set up your account and start teaching immediately!

Then when you start looking at Bob Wright (Co-founder of Autism Speaks, media conglomerate for NBC, and former bigwig at GE (General Electric) — damn, it really starts to look inbred.

It also feels like every corporation is benefiting from the mega-org, Autism Speaks. All pockets are getting rich off the Autism market, and none of that is carrying over to the #actuallyautistic. Well, maybe 4%.

So if #ActuallyAutistics aren’t receiving the greatest benefit . . . where’s the money going and who is benefiting the most in the end? Big Pharma? . . .

I mean beyond companies like, you know, Home Depot, Phillips Lighting and General Electric.

And worse what damage are they causing right this very moment with their employees’ kids’ lives? And how connected is that service provided tied into Autism Speaks’ influence network?

Below is a stack of information, links and some thoughts or notes. Would love to update this with more info — so if you know of something, please drop a link or comment below.

#stayloudandproud

Eve Reiland


 

 


Home Depot employee excels, enjoys his job

636126580724984544-Sean-Canning-s-picture-08-16

Canning receives assistance from the Agency for Persons with Disabilities. October is National Disability Employment Awareness Month, and APD is highlighting the workplace achievements of people with disabilities.

Mistrot said, “Sean works hard. He is always available to help cover a needed shift in the evening. He is friendly and helpful with our customers, which is what we want from our employees.”

APD supports people with developmental disabilities to live, learn, and work in their communities. The agency annually serves more than 50,000 Floridians with autism, cerebral palsy, spina bifida, intellectual disabilities, Down syndrome, Phalen-McDermid syndrome, and Prader-Willi syndrome. For more information about the Agency for Persons with Disabilities, visit APDcares.org or call toll-free 1‑866‑APD‑CARES (1‑866‑273‑2273).


Autism Speaks Sponsors

 

homedepotthumb


The Home Depot Supports Autism Speaks’ Light It Up Blue Initiative for Third Year with Blue Light Bulbs

Autism Speaks, the world’s leading autism science and advocacy organization, and The Home Depot® have partnered for a second year to shine a light on autism during Autism Awareness Month in April and World Autism Awareness Day on April 2. The Home Depot will sell blue Defiant LED lanterns and blue light bulbs starting March 15th, offering people across the United States and Canada the opportunity to raise autism awareness through the third annual Autism Speaks Light It Up Blue initiative. A portion of each sale will go to Autism Speaks to fund research, advocacy, family services, and awareness for families struggling with this disorder.


  • Blue reflector adds decorative effects to your home and garden
  • Energy used: 100-Watts
  • Supports autism awareness and research
$35.82 /case

(limit 35 per order)

 


philips-led-light-bulbs-463182-64_1000Home Depot – Philips

  • Ideal for decorative fixtures, adding a pop of color to any room
  • Portion of proceeds benefits Autism Speaks
  • Energy efficient LED bulb lasts roughly 10,950 hours

$5.97 /each


Light-It-Up-Bluelandmarks-with-bannerLight-It-Up-Blue-img011


The Light-it-Up Blue Campaign was so successful . . . Wow and on 7 Continents.

liub-2015-thumb_0


 

Autism Speaks partners with The Home Depot and Philips Lighting

To support Autism Speaks’ annual Light It Up Blue campaign, customers can purchase Philips blue LED light bulbs in their local The Home Depot stores and at homedepot.com. 

In addition, The Home Depot Foundation and Philips Lighting will collectively donate $200,000 to Autism Speaks to help fund programs, services and resources that enhance lives today and accelerate a spectrum of solutions for tomorrow. Autism Speaks is committed to increasing early-childhood screening and timely interventions, improving the transition to adulthood and ensuring access to reliable information and services throughout the life span.

Our partnership with The Home Depot and Philips Lighting is a big part of the success of our Light It Up Blue campaign,” said Lisa Goring, chief program and marketing officer at Autism Speaks. “With the purchase of each blue LED light bulb, customers show their understanding and acceptance of autism and encourage their neighbors, friends and colleagues to do the same.


asfounderscircledirectorscircleas


 

Eve’s Note: So the total benefit to Autism Speaks is a collective 200k? No, wait. Looks like 600k from the partners page.

I’m confused as to why this campaign is considered to be so successful if it created $600k in 142 countries. That’s like world domination right? Only 600k raised with blue bulbs in 18,602 buildings?

I’m not understanding the numbers, because a marketing campaign of this size costs a lot of money. Tons of it. What’s the benefit vs. cost? How did #actuallyautistic benefit from this fundraiser?

I don’t have information on that, and my guess is 4% of that budget went to actual people for support based on Autism Speaks yearly reports.

Now, below, I’m attempting to illustrate the points of influence connection and the circle of dark-marketing benefiting big corp — and not even getting into big pharma making big bucks in the name of us. Get to that later.

Keep in mind, Autism Speaks spends only 4% of their dollars on family services.

So, how does this network go? . . .


Bob Wright, Co-Founder of AutismSpeaks | Wikipedia.org

Quick Facts:

  • Co-founder of Autism Speaks
  • Big-time Corporate, Legislation Influencer & Media Conglomerate 
  • Worldwide money & power
  • Worked for NBC & GE, Lee Equity Partners

Bob_Wright_profile_photoRobert Charles “Bob” Wright (born April 23, 1943) is an American lawyerbusinessman and author. Since the late 1960s, Wright has served in numerous business and media roles, and founded an autism-awareness foundation.

Wright is a former NBC executive, having served as president and CEO from 1986 to 2001, and chairman and CEO from 2001[8]until he retired in 2007.[9] He has been credited with overseeing the broadcast network’s expansion into a media conglomerate and leading the company to record earnings in the 1990s.[10]

Prior to NBC, he held several posts at General Electric in the 1960s, 70s and 80s, and served as GE’s vice chairman until he retired from that role in 2008.[11]

In 2005, he and his wife, Suzanne Wright, founded Autism Speaks.[12] His book, The Wright Stuff: from NBC to Autism Speaks, written with Diane Mermigas, was published March 29, 2016. Suzanne Wright died from pancreatic cancer in July 2016, and soon after, Bob Wright established The Suzanne Wright Foundation and launched CodePurple, a national awareness and advocacy campaign to fight pancreatic cancer.[13]


 



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Bob Wright is jumping from G.E. to P.E.

Lee Equity Partners said Thursday that Mr. Wright, a vice chairman at General Electric and former chairman and chief executive of NBC Universal, would join the private equity firm as a senior adviser.

The move adds another prominent name to the group assembled by Thomas H. Lee, the colorful financier who left his namesake firm in 2006 to start a new venture. Lee Equity’s partners already included the former chief executive of J.C. Penney, Allen Questrom, and the former chief executive of Mercer Management Consulting, David Morrison.

Mr. Wright presided over NBC for two decades before he retired from the post last year at the age of 63. Under his watch, NBC launched CNBC in 1989 and MSNBC, in partnership with Microsoft, in 1996. NBC also made some major acquisitions during his tenure, buying Telemundo, the Spanish-language network, and Universal Pictures.

Mr. Wright has experience in finance as well, having previously served as chief executive of G.E.’s financial-services arm.


kent_home_depot.jpgAutism Speaks | Transitioning into the Working World with the Help of Home Depot

This post is from Louise Martling, a mother of a young adult on the autism spectrum.

In 1994, Kent was diagnosis at age three with PDD-NOS at Yale New Haven Hospital. As is often the case with children with autism, his verbal development suddenly halted around the age of 15 months. The few words he had learned disappeared, as though he had never spoken them. Back then, I was told that autism was found in one out of 300 children. He attended a special education preschool in the New Haven school system and received speech therapy. I often wondered if I was ever going to be able to have a conversation with my son. At first he grunted, then babbled and then he echoed everything I asked him, never giving a direct response. He got very creative using his own version of sign language and body language to get his point across. Successful toilet training seemed like a wish and a prayer.


 


Live the Orange Life | ReThink

Welcome to Rethink’s Employee Benefit Program for Home Depot employees. You are one step away from learning how to practice behavior intervention techniques to help your child reach their full potential.

Developed by highly experienced clinicians, educators, and leaders in the field of developmental disabilities, the Rethink program includes:

  • A comprehensive video library with easy-to-follow teaching steps based on principles of Applied Behavior Analysis (ABA)
  • Customized learning plans to help guide parents and caregivers on how to teach skills and decrease problem behaviors effectively.
  • A training center showing best practice, research-based teaching strategies in a concise, engaging and jargon-free manner
  • One-on-one virtual consultations with trained behavioral therapists
  • No diagnosis or medical background documentation required – simply set up your account and start teaching immediately!

TERMS OF USE

The mission of Rethink , Inc. and its current or future affiliates (“Rethink”, “we”, “our”, “us”) is to offer parents and professionals immediate access to effective and affordable treatment tools for individuals with special needs via the website http://www.rethinkfirst.com or any successor website (“Site”).


 

 

 


Just some notes  below of  points of contact I don’t know if related or not but want to keep in mind.

Owned by Gannett

usatodaynetwork

 

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